Case study
Captain Rabeh
A custom Shopify storefront for Captain Rabeh, helping the leather goods brand sell premium bags online with clearer product pages and buyer support.
- Industry
- Fashion retail
- Tech stack
- ShopifyDawnLiquidJavaScriptCSSShopify metafields
Overview
Captain Rabeh is an Egyptian leather goods brand selling premium bags online. Day to day, the team updates products, collections, and promotions in Shopify while customers browse, buy, and ask questions before and after checkout. They needed a storefront that presented the brand clearly, explained product details well, and supported the buying journey end to end.
The Challenge
Captain Rabeh needed a branded online store that matched the quality of its leather bags. Color options lived as separate products, so shoppers struggled to compare finishes. Product pages lacked structured details on materials, dimensions, care, warranty, and shipping. After purchase, customers needed a simple way to track orders and reach the team. They needed a storefront that made browsing, buying, and support straightforward.
The Solution
We built a customized Shopify Dawn theme with product pages driven by metafields, related-color swatches across linked products, a cart drawer with product disclosures, a scrolling offer bar, FAQ and order-tracking pages, WhatsApp chat access, and storefront trust cues such as social-proof notices and live product viewing.
The Result
Shoppers can move between colorways, read product specs, and check policies without leaving the product flow. The team manages catalog content in Shopify while the storefront carries brand messaging, promotions, and support. Customers can track shipments and contact the brand on WhatsApp from the site.
Our approach
- Discover: Mapped the catalog structure, color relationships, product detail needs, and post-purchase support paths around WhatsApp and order tracking.
- Design: Defined a brand-aligned storefront layout for home, collection, and product pages, with clear space for offers, trust messaging, and purchase actions.
- Build: Extended Dawn with Liquid sections and snippets for color linking, offer bars, WhatsApp contact, social-proof notices, tracking, and metafield-driven product content.
- Refine: Tuned product-page hierarchy, cart disclosures, and storefront interactions so catalog updates and buyer questions stay easy to handle.
